Affiliate Marketing Survival Guide
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Question: What is the most successful market that gives the biggest paycheck?
Answer: It is what every affiliate marketer is looking for to succeed.
If you have tried affiliate marketing at all, you know already that it is much more complicated than some sort of magic formula or get rich quick scheme. The most successful methods have come from hard work, dedication and basic good marketing skills.
When you think about affiliate marketing, you realize how simple the concept is. You don’t need to do anything but advertise a product and if it sells you make money. If it does not sell, you lose the money you invested in advertising it. If you found free ways to advertise it, you lose nothing if it does not sell, and make the most profit if it does.
These facts have never changed.
Everything else about affiliate marketing changes. People come up with new strategies, techniques, tools, tricks and people are getting better and better at it. With the invention of every new fad, people find a way to affiliate market with it. Just look at things like myspace and youtube. Obviously they weren’t created for the purpose of affiliate marketing, but it happened anyway. A few years ago Google Adwords didn’t even exist.
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Although the world of affiliate marketing is always changing and hard to keep up with, there are a few strategies that have worked before and will continue to work today. These strategies will help you increase your sales and survive in a very congested and ever changing market.
What are they?
- For each product you want to advertise, have a different web page. Do not put them all on one page. The more focus you put on your single product, the more likely somebody will be encouraged to try it out for themselves.
The two most important things on this page is your review of the product and the testimonials you have from people who have used it. This way people can see that your opinion and the opinion of the testimonials is reason enough for them to use the product. In a world that we are inundated with advertising, people have developed the ability to completely block off commercials. So make it seem like you really want to share with somebody something you truly enjoy. Write as if you are recommending a movie you really liked to a good friend.
Additional pages on the site can highlight all the uses of the product. Make the user keep wanting more until they finally click on your affiliate link.
- It is not a coincidence that almost every product you hear about these days comes with something free or in a free trial. If everyone else is offering free items, logic says that you better also or your reader will be off looking for a better deal. The best thing to offer your readers which won’t cost you anything are free reports about the product. Put them somewhere on the page where they can’t be missed. In order for the reader to get the free information, make them give you their email address. When you send them the free gift, make sure to include your affiliate link.
Do not make your emails sound like a sales pitch. After the reader leaves your website, if you have not collected their information, you have basically lost them forever. By staying in touch with them with email, they will be reminded of the product they read about and studies show that it takes up to 7 contacts with a lead to make a sale. Be sure the content in your emails has specific information about why they would want the product.
This may be hard to do without making it look like a sales pitch. What you can do is focus the things you think are most important to your reader. Best way to do this is to put yourself in their shoes and figure out what you think is most important. An easier more enjoyable life maybe? Who doesn’t want that. If your product can somehow deliver that, and you can convey that to the reader, why wouldn’t they buy it. Convince the reader that they really need the product.
Your subject line is crucial. Don’t use the word free. They’ll think its spam.
- Only go after the right kind of traffic. Obviously if you are trying to sell mens hair products to a group of women, you may not get the success you are looking for. Instead find out what publications men read and put your articles there. You don’t’ want to reach EVERYONE. You just want to reach the people you think might be interested. You will never get paid for people just reading your information, in the end they actually have to have a reason to buy.
By continually writing articles, you’ll generate over a hundred visitors to your site per day. Don’t make them longer than 600 words and always remember that only about 1% of the people who read your article are likely to buy. So if your article reaches 100 targeted readers a day, you’ll get one sale. 1000 people and you’ll get 10 sales. So try to write at least 2 articles per week.
None of this sounds very difficult to do right? It will surprise you that not everyone can do it. Either they give up early or don’t have it in them to keep trying until they succeed. Some just don’t have the time.
If you do have the time, put these tips into practice for several different affiliate products. You may surprise yourself and get an additional good source of income and if you love doing it, you will actually really start to enjoy life. If you can keep yourself motivated in the beginning, the large paychecks that will start coming in will be motivation enough later on.
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